In cases of Sudden Cardiac Arrest, time is a crucial factor as immediate response can dramatically increase chance of survival and outcomes among victims. As bystanders are usually the first to encounter a cardiac arrest victim, worldwide efforts are invested in educating and training the general population for early response and initiation of quality CPR.

Despite the efforts, there is a gap between the number of people who can perform CPR and those who actually perform it in cases of cardiac emergency. In fact, 70% of Americans who encountered a cardiac emergency stated that they felt helpless to act.

In Medical Feedback Technologies, we focus on the first stages of the “survival chain” by introducing BEATY to the general population. BEATY was developed to help bystanders and people without medical knowledge, as they are the first to react, in performing CPR. The feedback provided by the device allows real time adjustments of the applied force during chest compressions, to the recommended force that will effectively compress the victim’s heart and provide sufficient blood flow to the brain and other vital organs. This will increase the chances of survival and outcomes of the victims, as well as the sense of capability among rescuers.

Introducing a medical device to the general population and not to people who are well trained made us think differently. We defined several crucial elements to follow during the entire process:

Simplicity

As medical emergencies are very stressful, even simple tasks such as turning ON a device may be challenging.

Dimensions

The device should be within reach as even the most advanced device will be irrelevant if not reachable.

Design

Medical devices don’t have to look intimidating- an innovative and sleek design will make people want to carry it in sight.

Price

 Affordable as a few cups of coffee.

We believe that by creating an “effective” bystander community and strengthening the first links of the “survival chain” more lives can be saved each day.

Our Team

Prof. Kobi George , MD

Prof. Kobi George , MD

Director

Head of cardiology department, Kaplan Medical Center, Rehovot. Specialist in cardiology, cardiac angiography and internal medicine. Member of the Israel Association and European union of Cardiology.

Tim Cranko

Tim Cranko

Director

Experience CEO and Board member of pharma, medical device and food companies. CEO positions have included: Novartis OTC (Israel), Pharm-Up - Novolog, and AB Dental. Holds an MSc. (Management) from Boston University.

Udi Nakar

Udi Nakar

Co-Founder & CEO

Officer In the IDF Medical corps. Founder of NakarMedic (medical training), Co-Founder & CEO of Jetspraed. B.Sc. Industrial & management Engineering (Ben Gurion University).

Dr. Slav Gaft , MD

Dr. Slav Gaft , MD

Co-founder & Chief Medical Officer

Officer in the IDF Medical corps. Medical school graduate, Hebrew University, Jerusalem. Currently medical intern in Shaare Zedek Medical center, Jerusalem.

Dor Yatziv

Dor Yatziv

VP Operations

Former CEO and founder of electronic devices retail stores Experienced in Wholesale production, import and distribution. Holds a BA in business management and economics.

Moshe Bradea

Moshe Bradea

Electronic engineer

Moshe Bardea- Electronics Engineering, B.Sc (Ben Gurion University), 8200 senior, 28 years of expertise (MOTOROLA, BARAN, VIDISCO,FLEXTRONICS).

Gaby Lindenberg

Gaby Lindenberg

Industrial designer

Gaby established Lindenberg Industrial Design in 2005, five years after completing his studies in Industrial Design at the Hadassah College in Jerusalem. www.lindenberg.co.il